Finland’s Consumer Confidence Backs Down for One Month

Consumer confidence in Finland slipped in October. The -7.6 reading was a slip from -6.6 in September, bringing it back to its August level of -7.6. The 12-month average for confidence is -7.9; the 12-month low is -9, so there hasn't been a lot of change in consumer confidence over the past year. Confidence currently is relatively firm compared to its recent range in its 12-month average even though it is slightly below that average. The queue ranking for the October level is at its 23.9 percentile, putting it in the lower quarter of its rank of data; one year ago, consumer confidence ranked in its 26th percentile. There's been a modest improvement in confidence over the past year. The rankings are executed over data back to 2002, a ranking over a period of roughly 23 years.

Macro and micro trends The microeconomic indicator for Finnish consumer confidence improved slightly in October, rising to 22.4 from September’s 21.8. At 22.4, it is slightly below its 12-month average, and it has a ranking of only its 11.2 percentile, which is a slippage compared to a 22-percentile standing one year ago. The macro indicator for consumer confidence slipped to -21.7 in October from -20.5 in September; it is slightly above its 12-month low at -23.3 and almost exactly on its 12-month average. The ranking for the macro indicator is in its 22nd percentile, nearly identical to what it was one year ago.

Some details In terms of the rankings, the Finnish consumer confidence survey is dominated by extremely low rankings. Most of them are lower 25th percentile or even lower; however, the index has some redeeming qualities. Among them is the fact that unemployment in Finland, although it deteriorated slightly in October to -30.1 from -27.8 in September, has only a 22.8% standing and it's lower than it was a year ago. People's perception of the personal threat of unemployment fell significantly in October to -17.1 from -12.5. in September; the ranking for that measure is in its 7.7 percentile, a very low ranking and is an improvement from the 17-percentile standing of one-year ago. Despite the weakness in the economy and the difficulties consumers are having in their assessments of confidence, they don't have any kind of fear and certainly not a growing fear of unemployment. That clearly is a silver lining in what we could regard as the dark cloud that dominates this report.

The assessment of the economy now slipped to -40.1 in October from -34 in September. The economy in 12 months is not assessed to be much different than it was a month ago and its ranking in October 2025 is substantially the same as it was one year ago (about a 30-percentiel standing). The assessment of consumer prices showed a slight reduction in inflation in October; however, the ranking of inflation is elevated at a 65.2 percentile standing that's above its historic median, but it's a substantial improvement from the 83-percentile standing of one-year ago.

The environmental assessments for the month of October showed a deterioration in the favorability the timed the purchase durables at a -16.6 reading in October compared to -12 in September. The favorability of saving was unchanged at -8.3 in September and October. The favorability of a time to raise a loan balance slipped to -29.4 in October from -25.3 in September; the household financial situation slipped slightly to 22.9 from 24; and the possibility to save over the next 12 months rose to 38.2 from 34.5. The rankings on these various metrics remained in the 12th or 13th percentiles for the purchasing, savings, and loan balance assessments. The household financial situation has a higher standing at a 27th percentile - still a nearly a bottom 25% standing. And the possibility to save over the next 12 months, while it improved in the month, has an 8-percentile standing.

Finland did not improve on the month; however, it shows trending toward better times and unemployment fears are low.