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| Jun 28 2022

The "Income" Consequences of the Fed's Inflation Fight: The Main Reason Recession Risks Is High

Recession risks are high, in my view, because of the "income" consequences of the Fed's inflation fight. The math is very straightforward: A significant reduction in price inflation means less nominal revenue or sales, weak or negative operating profits, and less labor income. Consequently, the subsequent drop in national income growth would be sharp, rivaling some of the most significant declines on record.

The Fed aims to bring consumer price inflation back to 2%, down from the current rate of over 8%, a drop of 600 basis points. Slicing 600 basis points off the headline and roughly 400 basis points from the current reading of the core index would cause an uneven distribution of price changes, with prices for many consumer goods posting significant declines.

Commodities or consumer goods prices rose 10% in 2021. Given the stickiness in service sector prices, inflation for consumer goods would have to show no change or decline a few hundred basis points if the Fed successfully gets overall core prices back to a 2% rate. That would result in a sharp fall in revenue growth for a vast part of the retail sector.

Yet, the consumer price inflation fall would extend much further. Producer prices for finished goods and intermediate materials are cyclically aligned with consumer prices but are much more volatile. In 2021, producer prices for core materials and supplies rose 23%, 4x the core consumer price index and the most significant increase since the mid-1970s. If the Fed kills consumer price inflation, a record deceleration in prices for materials and supplies is in store.

The most significant reversal in materials prices occurred during the Great Financial Recession. In mid-2008, these prices were up 12% and one year later off 8%. If material price inflation drops to zero by early next year, it will exceed the price deceleration of 2008-09. As a result, the revenue drop for the materials producers would be substantial, crushing profits.

In 2021, with significant and broad consumer and producer inflation along with large wage gains, national income, 80% of which is accounted for by operating profits and employee compensation, rose 12%, 200 basis points faster than GDP.

If the Fed takes three-fourths of consumer price inflation out of the economy and all of the producer price inflation, the drop in nominal income would be sharp, especially when the hit to labor occurs.

Aggregate income would rise marginally, no more than 4%, and down from the current rate of 11%. That 700 basis points deceleration of nominal income growth would match the drop during the Great Financial Recession. Yet, in this case, it would still be marginally positive. Depending on how quickly firms cut back on labor and other costs, the fall in operating profits would be sharp, off at least 20%.

The Fed's inflation fight is in its early innings, and the biggest hit to company revenues, profits, and margins is months or even quarters away. Still, the process has started with reports of cuts in advertising and hiring freezes.

Viewpoint commentaries are the opinions of the author and do not reflect the views of Haver Analytics.

  • Joseph G. Carson, Former Director of Global Economic Research, Alliance Bernstein.   Joseph G. Carson joined Alliance Bernstein in 2001. He oversaw the Economic Analysis team for Alliance Bernstein Fixed Income and has primary responsibility for the economic and interest-rate analysis of the US. Previously, Carson was chief economist of the Americas for UBS Warburg, where he was primarily responsible for forecasting the US economy and interest rates. From 1996 to 1999, he was chief US economist at Deutsche Bank. While there, Carson was named to the Institutional Investor All-Star Team for Fixed Income and ranked as one of Best Analysts and Economists by The Global Investor Fixed Income Survey. He began his professional career in 1977 as a staff economist for the chief economist’s office in the US Department of Commerce, where he was designated the department’s representative at the Council on Wage and Price Stability during President Carter’s voluntary wage and price guidelines program. In 1979, Carson joined General Motors as an analyst. He held a variety of roles at GM, including chief forecaster for North America and chief analyst in charge of production recommendations for the Truck Group. From 1981 to 1986, Carson served as vice president and senior economist for the Capital Markets Economics Group at Merrill Lynch. In 1986, he joined Chemical Bank; he later became its chief economist. From 1992 to 1996, Carson served as chief economist at Dean Witter, where he sat on the investment-policy and stock-selection committees.   He received his BA and MA from Youngstown State University and did his PhD coursework at George Washington University. Honorary Doctorate Degree, Business Administration Youngstown State University 2016. Location: New York.

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