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Economy in Brief

Help-Wanted Advertising Slipped
by Tom Moeller August 26, 2004

The National Index of Help-Wanted Advertising published by the Conference Board slipped last month to 37, giving back virtually all of this year's modest improvement from the 2003 low.

During the last ten years there has been a 91% correlation between the level of help-wanted advertising and the year-to-year change in non-farm payrolls. The stall in help wanted indicates that most, if not all, of the y/y improvement in non-farm payroll growth has been due to fewer job losses, not improved hiring.

The proportion of labor markets with rising want-ad volume rose slightly to 41% from a downwardly revised 29% in June.

The Conference Board surveys help-wanted advertising volume in 51 major newspapers across the country every month.

Conference Board July June July '03
National Help Wanted Index 37 38 38
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