The Dismal Christmas: U.S. Retail Sales Fell Sharply

January 14, 2009

By Tom Moeller

· Retail sales in December fell for the sixth consecutive month. Worse yet, the 9.8% year-to-year decline was a postwar record. The 2.7% drop last month followed declines of 2.1% and 3.4% during November and October which were greater than reported initially.  Consensus expectations had been for a December sales decline of 1.2%. The retail sales data are available in Haver's USECON database.

· Again in December, lower vehicle sales and lower gasoline prices accounted for much of the overall decline in sales. However, even excluding these two areas, sales fell 1.5% and the 0.2% November decline was downwardly revised from the initial report of a slight uptick. Year-to-year, excluding autos and gasoline, sales fell 2.2% which also was a record. 

· Motor vehicle & parts sales slipped just 0.7% last month but they have declined in all but one month since last November. Year-to-year, dollar sales are down by one quarter. However, that decline is less than the more than one third y/y drop in unit sales of motor vehicles.

· Lower prices continued to pull sales at gasoline service stations lower. Last month they fell 15.9% (-35.5% y/y) after like declines during the prior two months. That momentum stalled this month as gasoline prices have ticked slightly higher versus the December average. 

· Hard-good sales were notably lower during December. Sales at furniture and electronics & appliance stores took a 1.4% (-8.8% y/y) slide and the 0.4% November uptick was significantly lowered.  Furniture store sales fell 1.8% (-13.2% y/y) for their seventh consecutive monthly decline.  Sales of electronics & appliances fell 1.0% (-4.2% y/y) after a downwardly revised 1.5% November increase.

· In the soft goods area, apparel store sales dropped 2.5% for their fourth sharp monthly decline in the last five months. At general merchandise stores, the news wasn't much better as sales fell 1.3%; however, they posted a year-to-year decline of -0.4%.  

· Dining out became another casualty of the current recession. Restaurant & drinking place sales fell 2.2% last month and the y/y decline of 0.5% compares to 5.2% growth during 2007. For all of 2008, restaurant sales rose a modest 3.5%.

· Building materials sales continue to tumble with the drop off in housing. The 2.9% December drop was similar in size to the declines of the prior two months and it was the fifth consecutive large monthly shortfall.

· Sales at nonstore (internet) retailers also have been hit hard. The 1.9% decline last month (-5.3% y/y) was the sixth in a row.

· The Mismeasured Personal Saving Rate Is Still Useful: Using Real-Time Data to Improve Forecasting from the Federal Reserve Bank of Philadelphia can be found here.

· Commitment Versus Discretion in Monetary Policy, also from the Federal Reserve Bank of Philadelphia, is available here.

 

 

December

November

October

Y/Y

2008

2007

2006

Retail Sales & Food Services (%)

-2.7

-2.1

-3.4

-9.8

-0.4 4.2

5.8

  Excluding Autos

-3.1

-2.5

-2.9

-6.7

2.7 4.6

6.8

    Less Gasoline -1.5

-0.2

-1.2 -2.2 1.8 4.2 6.2

  © 2009  HAVER ANALYTICS. All rights reserved.

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