Strong Ending to Holiday Season Raised Chain Store Sales

December 28, 2004

By Tom Moeller

· Chain store sales surged 2.7% during Christmas week on top of two weeks of strong gain, according to the International Council of Shopping Centers (ICSC)-UBS survey. During the last three weeks chain store sales jumped 5.7%. That gain edged out the previous three week high for the series since its inception in 1989.

· Despite these gains, average of sales so far in December is 0.1% below the prior month due to two huge w/w sales declines the end of November.

· Consumers' spending budgets benefited from another decline in gasoline prices which, for regular unleaded, fell 2.4 cents w/w to $1.791 per gallon (+21.2% y/y). For December, gasoline prices are 7.0% below November.

· The latest Short Term Energy Outlook from the US Department of Energy is available  here.

· The leading indicator of chain store sales from ICSC edged up slightly in the latest period (+0.9% y/y).

· The ICSC-UBS retail chain-store sales index is constructed using the same-store sales (stores open for one year) reported by 78 stores of seven retailers: Dayton Hudson, Federated, Kmart, May, J.C. Penney, Sears and Wal-Mart.  

· During the last ten years there has been a 60% correlation between y/y change in chain store sales and the change in non-auto retail sales less gasoline, as published by the US Census Department. 

    

ICSC-UBS (SA, 1977=100)

12/25/04

12/18/04

Y/Y

2003

2002

2001
Total Weekly Chain Store Sales 449.9 437.9 4.3% 2.9% 3.6% 2.1%

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